Interviews require a balance—being concise yet compelling, structured yet conversational. One technique that can help you deliver strong answers is the 90-Second Rule.

What Is the 90-Second Rule?

The 90-Second Rule suggests that your responses should be 60 to 90 seconds long—long enough to provide depth but short enough to keep your interviewer engaged.

Studies show that interviewers start to lose focus after 1.5 to 2 minutes of an answer. A well-structured 90-second response keeps them interested and encourages a dynamic conversation.

Why It Works

• Prevents rambling and keeps your answer clear.

• Demonstrates strong communication skills.

• Encourages a two-way conversation with the interviewer.

How to Structure a 90-Second Answer

Use a framework like STAR (Situation, Task, Action, Result) or PREP (Point, Reason, Example, Point).

Example – “How Will You Handle an Arrogant Colleague or Official?”

Situation – In my previous role, I worked with a colleague who was highly skilled but often dismissive of others’ ideas. This created tension in team discussions.
Task – My goal was to maintain a positive working relationship while ensuring that all voices were heard.
Action – I approached the colleague privately, acknowledged their expertise, and explained how collaboration could improve outcomes. I also encouraged structured discussions where everyone had a chance to contribute.
Result – Over time, they became more receptive, and our teamwork improved. By addressing the issue professionally and proactively, we were able to create a more productive work environment.

Total time? 90 seconds.

Pro Tip: Practice Your Timing

Record yourself answering common interview questions and adjust your pacing. Speak naturally and confidently, ensuring clarity over speed. If you reach 90 seconds and still have more to say, pause and let the interviewer engage.

Mastering the 90-Second Rule can make your interviews smoother, more engaging, and more impactful. Try it in your next interview and see the difference.

Good Luck. Happy Interviewing 🙂